Holistic Business Strategy Consulting

Holistic - (adj) - taking a view of the whole rather than focusing on the components; the fundamental approach executives should take in setting strategy; also used in holistic medicine, where a practicioner looks at the whole body to diagnose a health problem and provide the best solution.

Don't get us confused with some new age group wearing purple Nike's and bringing a bunch of crystals into the board room though - holistic business strategy is serious business that will revolutionize your company. The foundation of each engagement is based on a holistic approach, looking at the whole of your situation, not just one part of it. For example, while engaged on a simple web site redesign project with limited budget, we were able to discuss and radically improve the company's positioning strategy and corporate voice. This has lead to a clearer and more consistent line of communications with customers and partners that is being affirmed anecdotally and measurably.

With Holistic Business Strategy consulting, Conversal is focused on helping you to see your entire business in an entirely different light. While many consultants may offer you "out of the box" thinking, it is our deeply held belief that there is no box! Adopting this powerful belief is the first step in making dramatic improvements in the way you work, and most importantly, how you feel about the work you do. This isnt some ra-ra jedi mind trick with a turn of a phrase and a pumping of the fist. At Conversal, we firmly believe it is fundamental to operating a successfull organization in the world of today for you and all of your fellow team members to change your approach and broaden your situational world view.

Conversal's ability to contribute dramatically to your bottom line with a Holistic Business Strategy engagements originates from these core beliefs:

1. A successfull business begins with an understanding of the value your organization creates today and establishing a simply understood set of brand values which define your potential offerings and purpose for existence.
2. Trust must be built between employees, managers, partners and customers and constantly nurtured.
3. Communication across all of the channels must be in an authentic voice while remaining consistent, accurate and most importantly, honest.
4. Things don't always have to be the way they are today, change can happen in an instant if the situation can be seen clearly.
5. Management does not equal leadership. Leaders earn the respect of their peers and those they lead through courage, honesty, right action and through a genuine love for everyone with whom they interact.
6. In order to be effective, leaders need to see the forest as well as the trees. The only path to long term success is through a holistic understanding of your organization's strategy, its values and its operations.
7. Technology for the sake of technology is worthless - all key initiatives should primarily focus on value creation for the stakeholders, which means getting them involved in the decisionmaking process before technology is bought or developed.
8. The knowledge exists within your organization today to take you where you need to be tomorrow - you just need to find a way to listen and respond better.
9. We are now living in the knowledge economy, where your assetts walk out the door every night, or at the end of every shift. Ensuring this knowledge and the people employing it constantly grow in their ability to innovate, learn new knowledge and constantly improve must be your primary goal.
10. There is no box. Whether inside or outside of a box, people remain to focused on the box itself and what it looks like, feels like and is. Without a box, your best assetts will be utilized for your best benefit.

If you are curious about what a holistic business strategy engagement might look like for your company, let's talk and see if we both have a good fit for our mutual success. If you just have some ideas you would like to share on this topic, we would be glad to hear from you as well. Regardless, we hope these thoughts may have contributed in some small way to your knowledge and ultimately your success.